🎵 2026 Sync Licensing Guide

The Weeknd Sync Licensing Value — 2026 Market Guide

Abel Tesfaye's XO/Republic catalog is heavily licensed in advertising and TV. The 'Blinding Lights' 80s-revival sound has been particularly attractive to brand campaigns.

Living — Active Catalog 🎵 R&B / Synth-Pop / Pop 🕐 b. 1990 🔗 UMG / Republic / XO

The Weeknd Sync Licensing Rates — 2026 Ranges

Indicative master + publishing rates for a typical placement. Final fees depend on territory, term, media, exclusivity, scene length, and how front-of-mix the cue is. This catalog sees frequent, high-volume sync demand — quotes are responsive but rarely discounted.

Rates shown are illustrative ranges based on 2026 industry comparables for combined master + publishing fees. Actual quotes depend on usage scope and clearance posture. Get a custom sync quote →

About The Weeknd

Abel Tesfaye's XO/Republic catalog is heavily licensed in advertising and TV. The 'Blinding Lights' 80s-revival sound has been particularly attractive to brand campaigns.

Republic Records / Universal Music Group (masters via XO). Universal Music Publishing administers compositions.

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Quick Facts

Active
2010s–present
Years
b. 1990
Genre
R&B / Synth-Pop / Pop
Sync Demand
Very High
Typical Total Fee
$100K–$300K

Master & Publishing Rights Holders

A sync placement requires both a master-use license (from the recorded-music owner) and a synchronization license (from the song's publisher / songwriters). For The Weeknd, those rights sit as follows.

Recorded Masters

UMG / Republic / XO (masters); Universal Music Publishing (compositions)

Compositions / Publishing

Republic Records / Universal Music Group (masters via XO). Universal Music Publishing administers compositions.

Rights ownership and administration can change. Always confirm current control via the rights holder's licensing department or a music supervisor before quoting a placement.

Sync Posture & Clearance Reality

Multi-writer credits typical (Max Martin, Oscar Holter, etc.); plan for multi-publisher splits on most tracks.

Run a Sync Campaign on Your The Weeknd-Adjacent Catalog

If you own master rights, publishing rights, or a catalog with sound-alike or genre-adjacent positioning to The Weeknd, MoveMusic runs flat-fee, AI-driven outreach campaigns to sync buyers actively shopping for that profile — music supervisors, ad agencies, library music supervisors, and trailer houses. We do the research, the pitch package, and the buyer outreach. You hold all the rights and approve every placement.

Start a The Weeknd-Profile Sync Campaign

Flat fee. No commission. No exclusivity. We pitch your catalog directly to verified sync buyers looking for this lane. Most campaigns receive their first inbound interest within 14 days.

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Frequently Asked Questions About The Weeknd Sync Licensing

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