Kendrick Lamar's syncs are selective and prestige-oriented — his team rarely approves brand uses but is more open to film, prestige TV, and documentary placements that align with the catalog's themes.
Indicative master + publishing rates for a typical placement. Final fees depend on territory, term, media, exclusivity, scene length, and how front-of-mix the cue is. The rights holder approves a small number of syncs per year and prices accordingly.
Rates shown are illustrative ranges based on 2026 industry comparables for combined master + publishing fees. Actual quotes depend on usage scope and clearance posture. Get a custom sync quote →
Kendrick Lamar's syncs are selective and prestige-oriented — his team rarely approves brand uses but is more open to film, prestige TV, and documentary placements that align with the catalog's themes.
Interscope Records / Universal Music Group (masters via TDE / pgLang). Universal Music Publishing and Hard Working Black Folks (his own pub) administer compositions.
A sync placement requires both a master-use license (from the recorded-music owner) and a synchronization license (from the song's publisher / songwriters). For Kendrick Lamar, those rights sit as follows.
UMG / Interscope (masters); Universal Music Publishing & Hard Working Black Folks (compositions)
Interscope Records / Universal Music Group (masters via TDE / pgLang). Universal Music Publishing and Hard Working Black Folks (his own pub) administer compositions.
Rights ownership and administration can change. Always confirm current control via the rights holder's licensing department or a music supervisor before quoting a placement.
Kendrick personally weighs in on major sync decisions; expect declines for fast-fashion, alcohol, and political ad uses.
If you own master rights, publishing rights, or a catalog with sound-alike or genre-adjacent positioning to Kendrick Lamar, MoveMusic runs flat-fee, AI-driven outreach campaigns to sync buyers actively shopping for that profile — music supervisors, ad agencies, library music supervisors, and trailer houses. We do the research, the pitch package, and the buyer outreach. You hold all the rights and approve every placement.
Flat fee. No commission. No exclusivity. We pitch your catalog directly to verified sync buyers looking for this lane. Most campaigns receive their first inbound interest within 14 days.
Start My Campaign See PricingCombined master and publishing fees for a Kendrick Lamar placement typically run $100K–$300K for a featured TV or film use, with major-film placements ranging $100K–$600K and TV episode uses at $40K–$250K. National advertising fees go higher — commonly $200K–$1M. Final pricing depends on territory, term, media scope, exclusivity, and how prominently the cue features.
Interscope Records / Universal Music Group (masters via TDE / pgLang). Universal Music Publishing and Hard Working Black Folks (his own pub) administer compositions.
Plan for 4–8 weeks for a major-artist sync clearance, longer if the catalog is held by an estate or has a selective approval posture. Multi-writer credits add publisher-by-publisher coordination time. Kendrick personally weighs in on major sync decisions; expect declines for fast-fashion, alcohol, and political ad uses.
Yes — sync buyers regularly need Kendrick Lamar-adjacent music when the original is unavailable, too expensive, or clearance-blocked. MoveMusic packages your catalog against active sync briefs and pitches it to music supervisors, ad agencies, and library music supervisors looking for that specific lane. Flat fee, no commission, you keep all rights.