The Cash estate works with Universal Music for the masters (Mercury/American era) and Sony for Columbia-era recordings. Sync demand is heavy — Cash's voice is shorthand for Americana, redemption, and grit in film and TV.
Indicative master + publishing rates for a typical placement. Final fees depend on territory, term, media, exclusivity, scene length, and how front-of-mix the cue is. This catalog sees frequent, high-volume sync demand — quotes are responsive but rarely discounted.
Rates shown are illustrative ranges based on 2026 industry comparables for combined master + publishing fees. Actual quotes depend on usage scope and clearance posture. Get a custom sync quote →
The Cash estate works with Universal Music for the masters (Mercury/American era) and Sony for Columbia-era recordings. Sync demand is heavy — Cash's voice is shorthand for Americana, redemption, and grit in film and TV.
Universal Music Group (Mercury/American Recordings era) and Sony Music (Columbia era) split the masters. House of Cash administers a portion of the publishing alongside major publishers.
A sync placement requires both a master-use license (from the recorded-music owner) and a synchronization license (from the song's publisher / songwriters). For Johnny Cash, those rights sit as follows.
UMG (American Recordings era) / Sony Music (Columbia era) (masters); House of Cash & various publishers (compositions)
Universal Music Group (Mercury/American Recordings era) and Sony Music (Columbia era) split the masters. House of Cash administers a portion of the publishing alongside major publishers.
Rights ownership and administration can change. Always confirm current control via the rights holder's licensing department or a music supervisor before quoting a placement.
Late-period American Recordings tracks ('Hurt', 'God's Gonna Cut You Down') are the highest-fee Cash sync targets in 2026.
If you own master rights, publishing rights, or a catalog with sound-alike or genre-adjacent positioning to Johnny Cash, MoveMusic runs flat-fee, AI-driven outreach campaigns to sync buyers actively shopping for that profile — music supervisors, ad agencies, library music supervisors, and trailer houses. We do the research, the pitch package, and the buyer outreach. You hold all the rights and approve every placement.
Flat fee. No commission. No exclusivity. We pitch your catalog directly to verified sync buyers looking for this lane. Most campaigns receive their first inbound interest within 14 days.
Start My Campaign See PricingCombined master and publishing fees for a Johnny Cash placement typically run $40K–$150K for a featured TV or film use, with major-film placements ranging $50K–$300K and TV episode uses at $15K–$120K. National advertising fees go higher — commonly $75K–$500K. Final pricing depends on territory, term, media scope, exclusivity, and how prominently the cue features.
Universal Music Group (Mercury/American Recordings era) and Sony Music (Columbia era) split the masters. House of Cash administers a portion of the publishing alongside major publishers.
Plan for 4–8 weeks for a major-artist sync clearance, longer if the catalog is held by an estate or has a selective approval posture. Multi-writer credits add publisher-by-publisher coordination time. Late-period American Recordings tracks ('Hurt', 'God's Gonna Cut You Down') are the highest-fee Cash sync targets in 2026.
Yes — sync buyers regularly need Johnny Cash-adjacent music when the original is unavailable, too expensive, or clearance-blocked. MoveMusic packages your catalog against active sync briefs and pitches it to music supervisors, ad agencies, and library music supervisors looking for that specific lane. Flat fee, no commission, you keep all rights.